Simon McQueen - Independent Advertising and Marketing Professional - Creative / Creative Direction / Art Direction / Copywriting / Design / Photography
Diesel 'Dreams Campaign Short'
Commissioned by Kessels Kramer Amsterdam as part of their 'Dreams' campaign. The agency commissioned 40 short low budget films from young and upcoming directors. They asked Brandspanking to create a 41st film as the rogue insomnia piece. The diverse range of films were released on a promo DVD through fashion glossies.
Lego 'Hero Factroy Teaser Viral'
Launch teaser campaign for Lego's new 'Hero Factory' range. Viral was launched and followed up with ice meteorites placed in high profile locations such as Legoland and the Trafford Centre. Meteorites contained merchandise that could be taken as the ice melted. This was followed by a product showcase roadshow.
http://www.maidenhead-advertiser.co.uk/m/news/article-17398-kids-go-digging-for-top-legoland-prize-in-ice-meteorite/
http://www.maidenhead-advertiser.co.uk/m/news/article-17398-kids-go-digging-for-top-legoland-prize-in-ice-meteorite/
Halfords 'Reserve your bike for Christmas'
TV Campaign to bring to life the excitment of mountain bikes on kids TV.
Majestic 'DJ Bloody Lekker & MC Jammer Wear...'
Campaign consisted of a pan-european print ad featuring in music mags across the continent, microsite with free tune download. The microsite linked through to the main site also with design and art direction by Simon McQueen.
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